A Shoptoit LeadSite is a responsive design, Google approved mobile website that is based on a physical store location and the products a store sells. LeadSites are comprehensive retailer sites that are designed to rank higher in search engines and capture more leads in your local market.
LeadSites Reach Shoppers and Drive In-store Foot Traffic
Consumers use their smartphones and search engines to find where they can buy what they are looking for. LeadSites are specifically designed to work with search engines to reach nearby shoppers, while they are actively searching for stores selling the product they are looking for. This is done via a process called SEO (search engine optimization). The more content a retailer adds to their LeadSite, the greater the chance of being found.
LeadSites allow retailers to list:
- Store Hours, Phone Number, Address, Shopping District
- Brands You Sell, Keywords, Payments Accepted
- Photos, Social Media Links, Website Links, Email Links
- Products sold in-store
- In-Store Promotions
- Store Announcements
LeadSites Work with Existing Websites and Social Media Listings
LeadSites work with any web assets you may already have, and are designed to rank higher in search engines and capture more leads in your local market. If you already have a digital footprint, such as a website or social media pages, your Shoptoit LeadSite can link directly to them.
Shoptoit LeadSites are designed to reach the nearby shopper – if you already have an ecommerce site or a conversion website, you can simply direct visitors to your LeadSite to your existing sites for conversion.
LeadSites and Keyword Advertising
LeadSites can be used to run high-impact keyword ad campaigns, meant to reach nearby buyers – and guarantee lead traffic.
With more than 64% of all clicks coming from paid search ads, retailers can increase their site traffic by running keyword campaigns based on the products they sell. When a retailer is ready to embark on a keyword campaign to ensure store traffic, the Shoptoit LeadSite is ready to go. All a retailer needs to do is turn on Keywords in their Shoptoit Merchant Center, set a budget, and select the geographic area they want to limit the ads to. High-impact, Long-tail keyword campaigns get auto-created for each product on your LeadSite and are submitted to Google, Yahoo and Bing.
Shoptoit handles all aspects of keyword campaign management, allowing you to focus on delivering an excellent experience to the new customers that are walking into your store. You pay no management or setup fees, and our affordable fixed cost-per-click model means you only pay when we deliver a qualified buyer to your LeadSite.