As a retailer, you have probably felt the change. Smartphones are revolutionizing the way consumers shop, which is excellent news as it will level the retail playing field for all-sized retailers.
Did you know that 80% of consumers research products online before buying in-store and that 1/3 are doing it while inside the actual store? Customers are looking for a personalized experience and expect retailers to meet them where they are.
Currently, mobile accounts for 5% of total retail sales, but these numbers are set to climb. According to Mozu, 21% of all retail sales will be affected by a smartphone by 2016.
What does that mean for the future? Check out this quick infographic to discover the 5 technologies that are set to affect the future of retail.