Small Business Blog

Recent Posts

How Google Decides Who to Show in Local Search Results

Do you know the 11 secret ingredients in KFC’s Original Recipe? Of course not - it’s a trade secret. The same can be said for the secret formula Google uses when deciding who to show in local search results. Though Google does not outright tell businesses what they...

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Our Ideal Customer

The Ideal Shoptoit Customer is a Small Business with any of the following characteristics. If one or more of these statements resonate with you, we may be a great match.Wants New CustomersHas CompetitionBusy, Too Much To DoSkeptical with Low TrustNot Overly...

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Facebook vs. Google Advertising 2018

Facebook vs. Google: Where Should Small Businesses Invest their precious ad dollars? Facebook and Google both grew at a very rapid pace in 2018, with the bulk of the growth coming from their dealings with small businesses. Facebook recently announced it now has over 7...

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Understanding Page One of a Google Search Result

When a searcher types a search query into Google, they are delivered to a search engine results page (SERP). This page consists of what Google thinks is the best match for what you the searcher is looking for. As businesses, we often neglect to recognize the...

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What Every Business Needs to Get New Customers

If it’s new customers you want, you have to make it easy for them to find you on Google. It’s that simple. Google states they are now delivering more than 11 billion introductions to local businesses per month. And what's more, 76% of these introductions result in a...

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How to Control your Google My Business Listing

Google is always aiming to be King. As part of their domination strategy, they have created their own directory of local businesses they have deemed as real. They then display these businesses in their own experience, so searchers feel no need to leave a Google page....

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Local Search Marketing Return on Investment

Supplying an answer to the age-old question: “What return can I expect from my marketing efforts?” has haunted both the supplier of marketing services, as well as the buyer, since the inception of advertising. Why? Because nobody really knows the definitive answer....

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The Importance of Accurate Business Listings

Have you heard the new joke referring to where the best place to *ahem  bury a body is? The second page of Google search listings - because no one will find it there. While the joke may or may not make you chuckle - it is an accurate picture of searcher behaviour, and...

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Local Mobile Search Growing at Unexpected Rate

In 2017 Google delivered over 2 billion searches per day from mobile devices alone - and of those searches, 33% were specifically for a local business. Last week the CEO of Google, Sundar Pichais, stated that local mobile searches grew by almost 50% in the last 12...

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Site Options

Our goal is to get you new customers through local search. Where we send these potential customers is up to you. Where would you like us to send potential customers when they are searching for your type of business? We offer three easy options to suit clients at all...

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Our mission is to create a perpetual stream of new customers to your small business

Shoptoit is a cloud-based marketing platform that leverages automation to make it fast, easy, and affordable for any small businesses to reach new customers through Google search

Our mission is to create a perpetual stream of new customers to your small business

Shoptoit is a cloud-based marketing platform that leverages automation to make it fast, easy, and affordable for any small businesses to reach new customers through Google search

Have questions, or want to learn more?

Schedule a call with a Shoptoit team member at a time that works for you.

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