Shoptoit Inc. Partners with Finmo to Help Canadian Mortgage Brokers Thrive in the Digital Age

CALGARY, AB May 24, 2019 – In an on-going effort to help small businesses compete in today’s expanding digital landscape, Shoptoit has partnered with Finmo – a platform that is focused on assisting Canadian Mortgage Brokers in the management of their clients.

“We built the Shoptoit platform specifically to make it fast, easy, and affordable for every small business to create a perpetual stream of new customers from local search. Mortgage brokers are a perfect example of who we want to help. We have been working with brokers across Canada for the past 6 months, and it is clear that when a consumer is looking for a mortgage, they turn to Google. When they find a local Mortgage broker at this stage, they often reach out and become a bonafide lead. Our strategy at Shoptoit is to make it easy and affordable for the brokers to get more leads from Google. We start the broker out small and use their actual results to give them suggestions on how to grow. We have created an instrumental, fully-automated cloud-based suite of tools that really deliver results at a fraction of the cost of agencies and competing tools.” says Scott Sanderson, Founder of Shoptoit.

Most Mortgage Brokers find it too complicated, time-consuming, and expensive to effectively compete in Google for new customers. From needing a properly formatted mobile website, comprehensive business listings, Search Engine Optimization (SEO) tactics, reputation management, and local advertising campaigns to succeed – the task is too daunting, and it’s simply too expensive to outsource or hire an agency. Many Mortgage Brokers remain invisible to nearby consumers. They are missing out on today’s best lead-source for new clients.

“There are more than 11,000 Mortgage Brokers in Canada and in today’s competitive landscape they almost all need help. Finmo provides a far superior online tool to manage their client’s entire mortgage process at every step. With simplified approval documentation requirements and automatic document submissions, Finmo ensures the best possible mortgage is found for each and every homeowner in a streamlined way. Finmo helps Mortgage Brokers deliver the absolute best mortgage experience to their clients. Shoptoit helps the broker get found and get leads. It’s a perfect match.” – Greg Williamson President, Finmo

To learn more about the Shoptoit Finmo offer visit:

About Shoptoit:

Shoptoit is a cloud-based, SAAS (software as a service) platform that cost-effectively manages all aspects of local search for a small business. Its platform is specifically designed to make it fast, easy and affordable for any small businesses to create a perpetual stream of new customers from local search. Learn more:

About Finmo:

Finmo is a SaaS (software as a service) platform aimed at helping Mortgage Brokers manage their clients better. Focussed on eliminating “the chase” associated with the mortgage application process, Finmo provides an easy to use, customer facing software that manages the entire application process. From document collection, application creation, multiple lender submission, ongoing application management, lender quotes, and approvals, Finmo delivers a superior experience to the client while saving endless hours for the Mortgage Broker. Learn more:

Contact Information
Shoptoit Inc.
Scott Sanderson