Shoptoit Inc. Partners with AppDirect to Help Small eCommerce Businesses Thrive in the Digital Age

CALGARY, AB July 3, 2019 – In an on-going effort to help small businesses compete in today’s expanding digital landscape, Shoptoit has again partnered and fully integrated with AppDirect – a platform that connects channels, developers, and small business customers to simplify the digital supply chain.

In addition to their AppDirect platform built for small bricks & mortar businesses, Shoptoit has fully integrated to help eCommerce businesses compete in product search through Product Based Ads.

In 2018, eCommerce sales accounted for 11.9% of all retail sales worldwide, with large growth in Canada and the United States – which is projected to continue to increase substantially in the coming years.

Google and Amazon dominate this space – with Amazon now becoming the top starting point for product search in the United States.

For small eCommerce retailers to survive in this growing landscape, they must be able to compete in product search in Google and Amazon. The struggle for small businesses, with small budgets, is competing with businesses with much larger budgets for the introductions to these engaged, ready-to-buy searchers. Small businesses simply cannot afford the consulting fees to compete in this competitive landscape.

With its new AppDirect integration, Shoptoit intends to overcome the hurdle of reaching small eCommerce businesses that need help reaching new customers.

“We built the Shoptoit platform specifically to make it fast, easy, and affordable for every small business to create a perpetual stream of new customers from product search. We have created a truly useful, fully-automated cloud-based platform that delivers results at a fraction of the cost of agencies and competing tools. But these small businesses are hard to reach. It’s a real challenge for a small business to stay on top of what new tools are out there to help them, and then determine who they can trust in today’s crowded landscape. That’s why we have partnered with AppDirect – to reach the hordes of small eCommerce businesses needing help, and show them that they can effectively reach new customers in product search using our automated platform.” says Scott Sanderson, Founder of Shoptoit.

Most small businesses find it too complicated, time-consuming, and expensive to effectively compete in Google and Amazon for new customers. From needing a properly formatted website, Search Engine Optimization (SEO) tactics, to advertising campaigns in Google, Amazon, Facebook, and more to succeed – the task is too daunting for busy small business owners. It’s simply too expensive to outsource or hire an agency, and far too complicated to manage themselves. Small eCommerce retailers remain invisible to consumers searching online, and the big get bigger.

But, there is good news on the horizon for small eCommerce businesses. Through advances in cloud-based technology and automation software, platforms are emerging in almost every category to help small eCommerce retailers compete. Shoptoit’s mission is to become one of the most useful tools eCommerce businesses turn to for help, and aims to form partnerships to accelerate penetration in this market.

Learn To learn more about the Shoptoit listing in the AppDirect Marketplace visit:

About Shoptoit:

Shoptoit is a cloud-based, SAAS (software as a service) platform that cost-effectively manages all aspects of product search for a small business. Its platform is specifically designed to make it fast, easy and affordable for any small businesses to create a perpetual stream of new customers from search. Learn more:

About AppDirect:

AppDirect provides the only end-to-end cloud commerce platform for succeeding in the digital economy. The AppDirect ecosystem connects channels, developers, and customers through its platform to simplify the digital supply chain by enabling the onboarding and sale of products with third-party services, for any channel, on any device. Powering millions of cloud subscriptions worldwide, AppDirect helps organizations, including Telus, Bell Canada, Comcast, ADP, and Deutsche Telekom connect their customers to the solutions they need to reach their full potential in the digital economy. Learn more:

Contact Information
Shoptoit Inc.
Scott Sanderson