For years large retailers have been working with their agencies to access very high return long-tail PPC (pay-per-click) advertising available on the search engines like Google, Yahoo and Bing. This process is called SEM (search engine marketing) and is a very complicated and time consuming undertaking to get right. This is why big retailers outsource the task to their ad agencies to manage on their behalf. These agencies rely on bid management software platforms, like Acquisio, to drive smarter, faster, better campaign results. Unfortunately, the contract lengths, minimum monthly budgets and costs associated to have agencies do the work is too prohibitive for the smaller retailers and as such they are missing out on the best performing ads available today.
As part of the Shoptoit Retail Platform we are pleased to announce that Shoptoit and Acquisio have teamed up to deliver a solution specifically designed to drive high quality traffic to SMB retailers eCommerce sites and/or â€œbricks & mortarâ€ stores. With this new partnership, Shoptoit merchants can automatically send their product listings to Google Adwords Keyword Ads.
- Fully automated campaign creation and bid management for all products listed
- Targeting by country or physical location
- Flat rate CPCâ€™s based on price of product (see rate sheet)
- Monthly budget control with no minimums
- No set up fees
- No contracts, cancel at anytime
- No time commitment
- No management fees
- Free exposure to shoppers
- Excellent ROAS (return on ad spend)
If you are interested in reaching new customers this Holiday Season through Keyword Ads, simply fill in this form, and we will contact you when we are ready to launch.
The Shoptoit Team
With more than 500 agencies and 25,000+ advertisers in its portfolio, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for three consecutive years. The Acquisio software is used by companies like GroupM, Sensis, Hanapin Marketing, iRep, YPG, YP and Microsoft. With its headquarters in Montreal, Acquisio also has offices in New York, Seattle, London, and Tokyo.