PRESS RELEASE Source: Shop To It Inc. on August 28, 2014

CALGARY, Thursday, August 28 – On July 21st, 2014, Shoptoit Inc. partnered with Shopify to launch Shoptoit Product Listings Ads – a free app available for download from the Shopify app store. The app is designed specifically to help small and medium sized etailers to get more new customers and increase sales.

The company has been offering their own online merchants Shoptoit managed Google PLA’s since March and has produced excellent results. Small to medium ecommerce stores are receiving a daily average of 947 displays in Google PLA’s and 15 clicks from engaged shoppers to their website, for $10 a day.

Now Shop To It Product Listing Ads will enhance Shopify’s portfolio by offering Shopify merchants the same fully managed Product Listing Ad campaigns on Google. Shoptoit Product Listing Ads are cost effective and the simplest way to get started on Google PLA campaigns:

  • No set up fees
  • No management fees
  • Shoptoit does the work: auto mapping/categorization, auto feeding, auto campaign creation
  • No minimum budget
  • No monthly commitments – turn on and off at your sole discretion
  • Free online directory listing whether a merchant is running a PLA campaign or not – increases organic ranking in Google
  • Coming soon! Yahoo Product Ads and Bing Product Ads

Shopify was founded in 2006 and currently powers 100,000+ stores including the likes of General Electric, Amnesty International, CrossFit, Tesla Motors, Encyclopedia Britannica, Foo Fighters, GitHub, and more. Over 5000 of their merchants are Canadian. The application provides a user-friendly and affordable platform for retailers to create a website and sell online. Shopify enables merchants to upload products, customize site design, accept credit cards, and view incoming orders and completed transactions.

“The key benefit of engaging Google PLAs is the significantly higher click rates they achieve. In some cases, retailers have experienced double or triple the standard click through rates of text ads. Our product simplifies the process for retailers entering this space on their own, and removes the expense they’d otherwise incur if they were to engage a third-party to manage PLAs for them,” says Scott Sanderson, co-founder of Shop To It Inc.

Learn more about the Shop To It Inc. / Shopify partnership here.

About Shop To It Inc.: Since 2005, Shoptoit has helped millions of Canadian shoppers find stores that sell the products they are actively looking for. Shoptoit is a nationwide, bi-lingual, Canadian shopping discovery platform that has it’s own website and mobile shopping app as well Shoptoit API’s (feeds) content to many of Canada’s top shopping platforms including Google, Yellow Pages, Yahoo, ShopWise and more. Shoptoit caters to desktop, tablet and smartphone shoppers – looking to buy online, or from local stores nearby. Regardless of device-type Shoptoit helps shoppers find where to buy what they are looking for while helping retailers cost-effectively drive both online and in-store sales.

Scott Sanderson / Co-Founder & VP Sales and Marketing, Shop To It Inc.
phone1 (403) 836-6806