Can New Customers Find your Business When Searching Online?
Missing or incorrect local online directory listings may lead to your business being penalized by Google, and not being shown on search results pages. Scan your Business to see if Google is punishing you, and where you have missing or incorrect information.
The CIBC Business Advice Centre has information to help your business succeed and grow
What is NAP and Why is it Important?
NAP refers to your business name, address, and phone number. Your NAP accuracy and completeness is a crucial factor in your local SEO rankings. Your NAP information on each local listing site is referred to as a citation.
Your NAP Helps You Appear in Geo-Targeted Searches
Search engines use name, address, and phone number information to decide which listings to show in a geo-targeted search. If you don’t include this information on your website and social media profiles, search engines won’t know to display your business when someone conducts a local search for your products or services.
Consistent Use of Your NAP Verifies Your Legitimacy
Though search engine algorithms aren’t public knowledge, many SEO experts believe that major search engines like Google cross-validate the legitimacy of businesses by cross-referencing a business’s NAPs as they appear on multiple websites. Search engines won’t prioritize sites they don’t believe are legitimate.