What is NAP and Why is it Important?

NAP refers to your business name, address, and phone number. Your NAP accuracy and completeness is a crucial factor in your local SEO rankings. Your NAP information on each local listing site is referred to as a citation.

Your NAP Helps You Appear in Geo-Targeted Searches

Search engines use name, address, and phone number information to decide which listings to show in a geo-targeted search. If you don’t include this information on your website and social media profiles, search engines won’t know to display your business when someone conducts a local search for your products or services.

Consistent Use of Your NAP Verifies Your Legitimacy

Though search engine algorithms aren’t public knowledge, many SEO experts believe that major search engines like Google cross-validate the legitimacy of businesses by cross-referencing​ a business’s NAPs as they appear on multiple websites. Search engines won’t prioritize sites they don’t believe are legitimate.

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“I did not realize how inaccurate my business listings were until I used the free scan tool from Shoptoit. Now that I’m aware I have a problem, I can fix my business listings and start getting found in Google. And Shoptoit has been there to help through the entire process.”
Mark, Synergy Worldwide

Built for Small Business

Our mission is to create a perpetual stream of new customers to your small business.

Shoptoit is a cloud-based marketing platform that leverages automation to make it fast, easy, and affordable for any small businesses to reach new customers through Google search. Our typical customer spends less than $200 per month, gets guaranteed results, and we thought of everything to make it easy for any-sized small business to get started.

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Have questions, or want to learn more?

Schedule a call with a Shoptoit team member at a time that works for you.

Our mission is to create a perpetual stream of new customers to your small business

Shoptoit is a cloud-based marketing platform that leverages automation to make it fast, easy, and affordable for any small businesses to reach new customers through Google search

Our mission is to create a perpetual stream of new customers to your small business

Shoptoit is a cloud-based marketing platform that leverages automation to make it fast, easy, and affordable for any small businesses to reach new customers through Google search