The Ideal Shoptoit Customer is a Small Business with any of the following characteristics. If one or more of these statements resonate with you, we may be a great match.
Wants New Customers
Has Competition
Busy, Too Much To Do
Skeptical with Low Trust
Not Overly Technical
Small Budget Constraint
Small Businesses = The Dead Zone
In his infamous book” Zero to One” multi-billionaire Peter Thiel (founder of PayPal) called dealing with small businesses the “Dead Zone” and went on to say that if you want to create a successful startup, you need to avoid them. Why? According to Thiel small businesses are too hard to reach, they have high demands, and they do not spend enough money. Basically, the Cost of Customer Acquisition (CAC) is too high compared to the Lifetime Value (LTV).
So what happens? The small business gets ignored, and competing with the big guys becomes even more difficult.
Why Shoptoit Caters to Small Businesses
Today’s consumer is rebelling against the tides of “the big get bigger,” and frankly they are sick of the Walmart / Amazon / Starbucks world. They overwhelmingly want to see small businesses survive, and they want a diverse, local experience.
Poll after poll shows this is how consumers feel, however, their desire for convenience drives their decision making – and so they often end up supporting the “big guys” because they cannot easily find the smaller, local businesses.
The consumer is looking, they are using Google to search from their phone, and they are often looking for an alternative to the brands they already know. It’s called local search, it’s growing by 50% per year, and it is the perfect opportunity for a small business to get new customers.
Eliminating Barriers: How Shoptoit Caters to Small Businesses
Shoptoit is an automated platform specifically designed to make it FAST, EASY, and AFFORDABLE for any small business to get found and drive new customers from local search. The Shoptoit Platform is automated, meaning there are no labor costs – and those savings are passed on to you, the customer. Combined with affordability and ease, we also strive to eliminate the barriers to getting started for any small business.
Built for Small Business
Our mission is to create a perpetual stream of new customers to your small business.
fast setup
If you are looking for new customers, you have to be present where they are, and today they are using their phone to find a local business like yours. Our $199 Bundle includes all a small business needs to get found in local
Further Resources:
Why Having a Website is Still Important for All Small Businesses >>read
