Each month there are more than
33 billion searches conducted on Google

35% of these searches have local intent

That’s more than 11 billion introductions
to local businesses per month

If you’re a small business looking for new customers, you have to make it easy for them to find you when they’re looking for the products and services you sell. It’s that simple.

Where are you in your digital marketing journey?

Local Marketing

New to the Game

Relevant Posts

What Every Business Needs to Get New Customers
If it’s new customers you want, you have to make it easy for them to find you on Google. It’s that simple.

Google states they are now delivering more than 11 billion introductions to local businesses per month. And what’s more, 76% of these introductions result in a connection with a business.

However less than 10% of small businesses are digitally prepared and are simply missing out on both free and paid leads from Google.

With local search growing by an astounding 50% in 2018, you really need to consider a plan before your competitors do.

So what do you need to get found?
There are six critical things your business location needs to establish to get found – and they all work hand in hand.

Click to read more

Understanding Page One of a Google Search Result
When a searcher types a search query into Google, they are delivered to a search engine results page that consists of listings Google thinks are the best match. As businesses, we often neglect to recognize the importance of a search result page – especially the first page of a Google search.

It is important to note that over 95% of all traffic only ever sees the first page. If your business is not on page one, you are pretty well invisible and definitely missing out.

The question is: how do you get on the first page more often?
The answer: give Google what they want, the way they want it.

Click to read more

Local Mobile Search Growing at Unexpected Rate
In 2017 Google delivered over 2 billion searches per day from mobile devices alone – and of those searches, 33% were specifically for a local business.

Last week the CEO of Google, Sundar Pichais, stated that local mobile searches grew by almost 50% in the last 12 months. That’s an unbelievable growth rate – and has serious implications for every type of business that serves a local market.

More and more consumers are actively looking for a local provider of the specific products and services they desire. These searchers typically only see the first page of search results – and if they are able to find your business, you have an excellent chance of getting a new customer.

So how can a small business compete, and get new customers from local search?

Click to read more

Why Having a Website is Still Important
In the recent past, a Google search with local intent resulted in a list of nearby businesses, with each result directing the searcher to the business’ website.

As time goes on, Google is stepping away from this approach, and is instead creating an experience where the user can get all they need without leaving the search result page.

However, if this information leads you to believe that websites are no longer relevant for small businesses, think again.

Click to read more

The Importance of Accurate Business Listings
Have you heard the new joke referring to where the best place to *ahem bury a body is? The second page of Google search listings – because no one will find it there. While the joke may or may not make you chuckle – it is an accurate picture of searcher behaviour, and the struggle faced daily by small businesses trying to compete.

Think of your own search behaviour. I would bet it’s rare that you ever make it past the first page of a search result. And now that we search primarily from our phones, less than 5% of searchers ever view the second page of Google search results.

This makes it quite clear that ensuring your business shows on page one is critical to staying ahead of your competitors.

So what can you do?

Click to read more

Shoptoit Resources

Scan Your Business
Can New Customers Find your Business When Searching Online?

Missing or incorrect local online directory listings may lead to your business being penalized by Google, and not being shown on search results pages.

Scan your Business to see if Google is punishing you, and where you have missing or incorrect information.

How to Setup Google My Business
Can New Customers Find your Business When Searching Online?

Missing or incorrect local online directory listings may lead to your business being penalized by Google, and not being shown on search results pages.

Scan your Business to see if Google is punishing you, and where you have missing or incorrect information.

How to Get More Reviews from Google
Create a link that customers can click to leave a review of your business on Google. You can easily share the link with customers to encourage them to write reviews and rate your business.
Shoptoit Pricing & Modules
Reach New Customers, Increase Local Awareness, and Stay Ahead of Your Competition With our Automated Search Modules

Shoptoit is a low cost, automated search platform of modular design. Only pay for what tools you need to reach new customers from local search.

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Create a free Shoptoit account
Receive a free Shoptoit account including submission to Google local search, a free business scan, and options to upgrade, should you wish to receive guaranteed traffic from Google.

click to create your account

Built for Small Business

Our mission is to create a perpetual stream of new customers to your small business.

Shoptoit is a cloud-based marketing platform that leverages automation to make it fast, easy, and affordable for any small businesses to reach new customers through Google search. Our typical customer spends less than $200 per month, gets guaranteed results, and we thought of everything to make it easy for any-sized small business to get started.

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Our mission is to create a perpetual stream of new customers to your small business

Shoptoit is a cloud-based marketing platform that leverages automation to make it fast, easy, and affordable for any small businesses to reach new customers through Google search

Our mission is to create a perpetual stream of new customers to your small business

Shoptoit is a cloud-based marketing platform that leverages automation to make it fast, easy, and affordable for any small businesses to reach new customers through Google search