Supplying an answer to the age-old question: “What return can I expect from my marketing efforts?” has haunted both the supplier of marketing services, as well as the buyer, since the inception of advertising. Why? Because nobody really knows the definitive answer.

There are so many variables at play when it comes to running an advertising campaign specific to your business. Whether digital or traditional, variables such as industry vertical, conversion rates, audience reach, location, length of active campaign, etc. make it difficult to predict the outcome for any specific ad or campaign.

Then, of course, there is the issue of attribution – which sales actually came directly as a result of a campaign? Can you actually tell? The reality is nobody can predict this with certainty, but you can get a pretty good idea over time if your marketing efforts are paying off.

Conventional wisdom points to the fact that any small business wanting to reach new customers needs to do something to promote itself. This means that though we cannot always predict the return of any campaign – we must still try.

Below is an example return on investment based on overall industry stats provided by Google, for running a $200 ad campaign using an automated service (such as our Google Ads integration).

Monthly Budget:

$200

Impressions:

2,345

Site Visits:

74

Conversion:

3.75%

New Customers:

4

If you are using the Automated Shoptoit platform to manage your Google Ads, your campaigns are continuously optimized based on machine learning, and your detailed monthly report will help you understand how your ads are performing over time.

Google Ads are becoming so popular with small businesses, now that automated platforms like Shoptoit allow any business to get started easily, and without requiring a large budget. As small businesses become more comfortable in investing in Google Ads as a place to invest in attracting new customers, the more we will learn what can be expected from an effect Google Ad campaign.

If you’d like to learn more about our automated Google Ads platform, book a time to speak with us.