Canadians accessing web from mobile on the rise – CTV

…about 40 per cent of Canada’s mobile users have already made the upgrade to a smartphone like a BlackBerry, iPhone or Google Android device …more

Instore goes hi-tech: how online marketing affects instore purchases

A recent 2-year study on how offline sales benefit from online marketing efforts has found that for every $1 of ecommerce revenue generated from paid-search ads, another $6 was generated in-store. …more

Mobile shopping goes local

This local initiative expands Shop To It’s core business of helping online shoppers, to include useful mobile services for local shoppers. …more

What smartphones mean for retail

Google recently released the results of a study to better understand smartphone consumer behaviour. The results are indicative of one thing – mobile usage has taken off and is a heavy influencer of everyday shopping behaviour. …more

What retailers can do to capture mobile shoppers –

Instead of doing their research at home, then going to the one store they’ve preselected and probably making a purchase, “shoppers will be checking product availability, price, and reading online reviews while at the mall, standing in your store, or standing in your competitor’s store.” …more