When done properly, Google Ads deliver unbeatable results at driving new customers.

The expected cost and return a business sees from Google Ads varies based on industry, geographical region – and really is unique for every business.

The below Google Ads Expectation by Industry figures offer some projections based on industry – but keep in mind these are simply industry averages, and the best route is to run your ads for a couple of months, and learn from the results.

See definitions below for explanations

INDUSTRY AVERAGES

INDUSTRY AVERAGES AVERAGE COST PER INTRODUCTION AVERAGE COST PER ENGAGEMENT AVERAGE CONVERSION TO CUSTOMER AVERAGE COST PER NEW CUSTOMER
All categories $0.07 $2.25 4.32% $56.09

 

AVERAGES BY CATEGORY

Definitions

Cost Per Introduction

The cost for your business to be promoted or introduced to a consumer, who is in your target area, actively searching for the specific products and/or services you sell.

Cost Per Engagement

The cost per engaged, targeted visitor to your specific business website or listing page(s).

Cost Per New Customer

The cost for a new lifetime customer.

Watch our Automated Google Ads overview video to learn how our automated platform manages effective Google Ad campaigns for small businesses.

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