When done properly, Google Ads deliver unbeatable results at driving new customers.
The expected cost and return a business sees from Google Ads varies based on industry, geographical region – and really is unique for every business.
The below Google Ads Expectation by Industry figures offer some projections based on industry – but keep in mind these are simply industry averages, and the best route is to run your ads for a couple of months, and learn from the results.
See definitions below for explanations
INDUSTRY AVERAGES
| INDUSTRY AVERAGES | AVERAGE COST PER INTRODUCTION | AVERAGE COST PER ENGAGEMENT | AVERAGE CONVERSION TO CUSTOMER | AVERAGE COST PER NEW CUSTOMER |
| All categories | $0.07 | $2.25 | 4.32% | $56.09 |
AVERAGES BY CATEGORY
Definitions
Cost Per Introduction
The cost for your business to be promoted or introduced to a consumer, who is in your target area, actively searching for the specific products and/or services you sell.
Cost Per Engagement
The cost per engaged, targeted visitor to your specific business website or listing page(s).
Cost Per New Customer
The cost for a new lifetime customer.
Watch our Automated Google Ads overview video to learn how our automated platform manages effective Google Ad campaigns for small businesses.
RUNTIME: 9:06
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