Glossary of Definitions
Geotargeting is how you decide who sees your ads. When we set geographical targeting to your ads, Google then shows ads to people within this target – based on their mobile device’s location, the location specified in their search, or the location settings defined by the device they are searching from.
The URL address of the page in your website that people reach when they click your ad.
The amount you’d like to spend over the course of a month.
Map / Local stack Ads
When people search for nearby businesses on Google.com or Google Maps, they may see local search ads that feature your business locations. Details come from a linked Google My Business account.
A group of more than 2 million websites, videos, and apps where your ads can appear. The user clicks on your ad while reviewing content on another website.
Target people based on them previously viewing a particular page (or pages) on your website.
Your impression count is the number of active, engaged, local searchers that viewed your ads last period in your target area. This branding is invaluable and it cost you nothing.
Your Impression Share is the percentage of impressions that your ads received, compared to the total number of impressions your ads could have potentially received from Google.
Your click count is the number of searchers who then clicked through to visit your site. These motivated buyers are what Google charges for.
This stands for ‘click through rate’ and is a metric that measures the number of clicks your ads received per number of impressions.
A statistic that describes how your ad typically ranks against other ads. This rank determines in which order ads appear on the page.
The average amount that you’ve been charged for a click on your ad. Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks.
Words or phrases describing your product or service that you choose to help determine when and where your ad can appear. When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person’s search terms, as well as your keyword match types.
The actual text that someone entered when they performed a search. Remember that the search query someone uses might not be the same as the keyword you are bidding on because of the keyword match types.
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