For every business that creates a Shoptoit account, our search robot “Gary” will automatically create and update an API (you can look it up here but basically a magic language that robots & computers use to exchange data – speak to each other) for the business location(s). The API contains the specific details about the business location, where it is, when it’s open, how to contact, directions, and the products and services the business provides.
Gary will then use that API to create a free Mobile Location Landing Page for your business location and publish it to Google so you can get found in local search.
The Shoptoit API can be used at anytime to drive more traffic to your business with the Local Discovery Optimizer Module and/or the Locally Targeted Google AdWords Module – and you may upgrade your free business page to a fully functional mobile website at any time.
Here is what your no-charge Mobile Location Landing Page from Shoptoit will look like and what you can customize on it. http://www.shoptoitinccalgary.localshopcanada.ca
| Customizable Area | Sample |
| Theme Colour: You can select/change the theme colour of your site. Includes all buttons and link text (ie. clickable email address and phone number). Choose the best colour for your brand. |  |
| Logo: Upload your logo to appear on the header of all pages. This will help existing and new customers recognize your brand. |  |
| Map: This is a map to your location and is automatically created based on the address that you input in your store address field. Make sure that it is in a format that Google will recognize so it shows the map correctly. |  |
| Address & Contact Info: Make sure that your address and contact info are correct. The address that you put in here is the one that will display on the Google Map. |  |
| Social Media Account Links: If you have any business accounts on the top social networks you can add the URL in and the appropriate clickable icon(s) will show here. |  |
| Payment Types Accepted: Let your customers know how they can pay you. Select the payment methods that you accepts and the icons will show here. |  |
| Hours: It is important to let your potential customers know when they can visit your business. Make sure your hours are correct. There is also a text field that you can use to add any additional information about your location or hours to help potential customers find you. |  |
| What We Do: This section is populated by the ‘Store Description’ field. Use it to explain what your business is all about. Use descriptive words that people who are looking for your service might type into a search engine. This will help them find you. |  |
| Keywords: List all of the words that you can think of that a potential customer might type into a search engine to find you. The search engines will use these words and display your site more often when people are looking for these words. They will also be used to create your Google Adwords campaign should you purchase that option. |  |
| Photos: People love to see what a business looks like before they come visit, so add some photos of your business here. It also helps them find your location when they are driving around looking for you. |  |
| Reviews: Google loves reviews! Make sure and request reviews from your customers and add them in here. It will help your site show up higher in search results. |  |
Need help customizing your Shoptoit site? Click here for instructions.
