Dynamic Search Ads, though similar to traditional text-based keyword ads, differ in one big way. They forego keyword lists, and instead base your ad campaign around a product feed for your business. Google then matches users’ queries to the types of products from your feed, and shows a dynamically generated, tailored ad. The result is an improved ROAS (return on ad spend) due to enhanced targeting, and dynamic ads that match the search results effectively.

Did you know that 16% of the searches that occur on Google each day are unique. These are referred to as “long-tail keyword queries”. When a search query is long and unique, the searcher is looking for something very specific – they are not browsing, they are buying.

With standard Google Ads, targeting these long-tail search terms can be difficult, as Google considers them to be “Low Volume Keywords”. So even if you bid on the words, Google will not show your ad if the search term is deemed “Low Volume”. With Dynamic Search Ads you can beat the low volume penalty – and make sure that your next new customer can find you, even if they are doing a unique, long-tail query. The best part – these visitors simply cost less, and they convert much better.

Dynamic Search Ads With Shoptoit

As with everything Google, if you are not careful and attentive, you can waste a lot of your ad budget on low performing search terms. That’s where the Shoptoit Search Platform comes in. Our automated platform formats your data to suit Google’s requirements, and creates and manages all aspects of your high-performance Dynamic Search Ads campaign. No hassle, better results.

Here’s How We Do It:

Remember, Shoptoit is an automated platform, which means our robots can handle massive amounts of data, format it properly, and feed it directly to Google bots in the best way. Without the need for manual labour, the costs of campaign creation and ongoing management are greatly reduced. With more of your money going directly into the ads, you’ll get a much better “bang for your buck” and more new customers.

Running Dynamic Search Ads, in conjunction with existing Ads campaigns, is a great place for you to find higher returns and reach new customers without breaking the bank.

If you’re interested in learning how we can make it fast, easy and affordable for you to increase Google exposure for your products, feel free to book a no-pressure call with a member of our team.