Your marketing teams are furiously pulling all of their online marketing tricks, and your in-store teams are using all the tools in their arsenal to guide consumers towards the items they really need – but are your teams using their combined knowledge to good use?

According to a recent study by Deloitte, 64% of every dollar spent in retail stores will have been influenced by a digital interaction by the end of 2015.

Studies also show that consumers who use online tools while shopping in-store have 20% higher conversion rates then regular shoppers.

What does that mean to you? It means that what was once perceived as two different markets no longer is. One experience inevitably influences the other; at least that is what modern retailers should aim for.

In fact, whether you are fine-tuning your existing strategies or just getting started with your digital marketing efforts, this year should be about creating a seamless experience between your consumer’s digital and physical interactions.

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