2014 marked the first time that mobile surpassed desktop when it comes to local searches and that gap will only keep on growing.
Research from BIA/Kelsey forecasted an increase of 23% in local searches via mobile in 2015, while desktop searches are remaining stagnant or even losing a little bit of ground. By 2019, this increase should reach 113%!
What does that mean for you?
- You need to be present, with mobile optimized content that can be found easily. (link to Article #1 â€“ value of mobile optimized website for local businesses)
- Start assigning some of your advertising budget to mobile ad campaigns. You will get more bang for your buck by getting in early.
See the full report here: http://www.emarketer.com/Article/Outta-Town-PCs-Mobile-Takes-Over-Local-Search-Volume/1012543