by christina | Mar 14, 2019 | All Posts
Do you know the 11 secret ingredients in KFC’s Original Recipe? Of course not – it’s a trade secret. The same can be said for the secret formula Google uses when deciding who to show in local search results. Though Google does not outright tell businesses what...
by christina | Mar 7, 2019 | All Posts, Google My Business, Local Marketing, Tips & Tricks
Do you know the 11 secret ingredients in KFC’s Original Recipe? Of course not – it’s a trade secret. The same can be said for the secret formula Google uses when deciding who to show in local search results. Though Google does not outright tell businesses what...
by christina | Feb 28, 2019 | All Posts, Case Studies, Local Marketing, Tips & Tricks
The Ideal Shoptoit Customer is a Small Business with any of the following characteristics. If one or more of these statements resonate with you, we may be a great match. Wants New Customers Has Competition Busy, Too Much To Do Skeptical with Low Trust Not Overly...
by christina | Feb 20, 2019 | All Posts, Google Ads, Industry News, Local Marketing
Facebook vs. Google: Where Should Small Businesses Invest their precious ad dollars? Facebook and Google both grew at a very rapid pace in 2018, with the bulk of the growth coming from their dealings with small businesses. Facebook recently announced it now has over 7...
by christina | Jan 31, 2019 | All Posts, Google Ads, Google My Business, Local Marketing
When a searcher types a search query into Google, they are delivered to a search engine results page (SERP). This page consists of what Google thinks is the best match for what you the searcher is looking for. As businesses, we often neglect to recognize the...
by christina | Jan 31, 2019 | All Posts, Google Ads, Google My Business, Local Marketing, Local Search: Getting Started, Tips & Tricks
If it’s new customers you want, you have to make it easy for them to find you on Google. It’s that simple. Google states they are now delivering more than 11 billion introductions to local businesses per month. And what’s more, 76% of these introductions result...
by christina | Jan 24, 2019 | All Posts, Google My Business, Industry News, Local Marketing
In the recent past, a Google search with local intent resulted in a list of nearby businesses, with each result directing the searcher to the business’ website. As time goes on, Google is stepping away from this approach – and is instead creating an experience...
by christina | Jan 13, 2019 | All Posts, eCommerce Marketing, Google Ads, Industry News
Dynamic Search Ads, though similar to traditional text-based keyword ads, differ in one big way. They forego keyword lists, and instead base your ad campaign around a product feed for your business. Google then matches users’ queries to the types of products from your...
by christina | Jan 11, 2019 | All Posts
Gain Local Exposure and New Customers Our Search Bundle gives you everything you need to get found ahead of your competitors Local Listings Automation & Syndication Search Optimized Mobile Website *if required Locally Targeted Google Ad Campaign Need a Website? If...
by christina | Jan 2, 2019 | All Posts
The news is out: Local Advertising on Google is Eating Traditional Advertising. Why? Because it’s more effective at reaching the right audience at the right time. Sorry television, your reign is over as the top dog. Local search on Google grew by an astonishing 50%...
