Facebook vs. Google: Where Should Small Businesses Invest their precious ad dollars? Facebook and Google both grew at a very rapid pace in 2018, with the bulk of the growth coming from their dealings with small businesses. Facebook recently announced it now has over 7...
When a searcher types a search query into Google, they are delivered to a search engine results page (SERP). This page consists of what Google thinks is the best match for what you the searcher is looking for. As businesses, we often neglect to recognize the...
If it’s new customers you want, you have to make it easy for them to find you on Google. It’s that simple. Google states they are now delivering more than 11 billion introductions to local businesses per month. And what’s more, 76% of these introductions result...
In the recent past, a Google search with local intent resulted in a list of nearby businesses, with each result directing the searcher to the business’ website. As time goes on, Google is stepping away from this approach – and is instead creating an experience...
Dynamic Search Ads, though similar to traditional text-based keyword ads, differ in one big way. They forego keyword lists, and instead base your ad campaign around a product feed for your business. Google then matches users’ queries to the types of products from your...
Gain Local Exposure and New Customers Our Search Bundle gives you everything you need to get found ahead of your competitors Local Listings Automation & Syndication Search Optimized Mobile Website *if required Locally Targeted Google Ad Campaign Need a Website? If...
The news is out: Local Advertising on Google is Eating Traditional Advertising. Why? Because it’s more effective at reaching the right audience at the right time. Sorry television, your reign is over as the top dog. Local search on Google grew by an astonishing 50%...
Stay Ahead of Your Competitors With our Search Starter Kit Our Search Starter Kit puts your business on the map. For just $10 per month, the Shoptoit automated platform will look after ensuring your business can be found ahead of your competitors. CREATE YOUR FREE...
Google is always aiming to be King. As part of their domination strategy, they have created their own directory of local businesses they have deemed as real. They then display these businesses in their own experience, so searchers feel no need to leave a Google page....
In 2017 Google delivered over 2 billion searches per day from mobile devices alone – and of those searches, 33% were specifically for a local business. Last week the CEO of Google, Sundar Pichais, stated that local mobile searches grew by almost 50% in the last...
