Mobile Sites Continue to Gain Importance

It started last year, and it is here to stay. In a continued quest to improve users’ mobile experience, Google is preparing for yet another update to their mobile algorithm this May.

The update will “increase the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

What that means for your business is that while good content is still a factor, the importance of having a mobile site is undeniable if you want to be found by consumers.

Even though the changes will take effect gradually, Google reminded readers that multi-device compatibility and content should be the top focus going forward.

Combined with Google’s recently announced AMP project aimed at enhancing mobile page with faster loading times, there is no question where businesses need to put their focus on in the following months: mobile-friendliness, speed and quality of content.

You never know, being ready for the changes could give your business the edge it needs to make it the industry leader it was meant to be.