In a recent article published by Search Engine Watch, Jayson DeMers (founder & CEO of AudienceBloom) tries to articulate just how much time it takes to run an effective SEO (search engine optimization) campaign.

As a follow-up to Jayson’s article, let’s take a moment to understand what SEO is, how it works, and why it’s relevant to every retailer today.

In summary, Jayson feels that to practice SEO effectively, a retailer needs to allocate 12-104 hour per week to the task – noting that at 12 hours per week “don’t expect to climb to a top position anytime soon.” Seems like a large investment, so let’s try and understand SEO, and if it is worth the time for your business.

What is SEO?

SEO is defined as:
“the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.” – Wikipedia

Basically, when you look at a search results page, it is made up of two types of results – organic and paid. Paid results are advertisements called Adwords or Keyword Ads and they are for sale on a cost-per-click basis, with the advertiser deciding which words they want to base their ads on. Organic results are free, and search engines decide what to show, in what order. SEO is the process building your website in a way that allows search engines to find your content easily, and display it in organic listings – earning free qualified clicks to your website. SEO is the art of getting more, free, quality traffic from search engines.

Why SEO is Relevant to Retailers Today

Let’s face it – most consumers today rely on search engines to help them find what they are looking for. The most effective way to reach these consumers is to have a website – one that is mobile enabled, and that tells a shopper what you sell in-store. With the average paid ad costing approximately $2.00 per click, free clicks from SEO can be extremely vital to overall returns on time and investment.

How SEO Works

When you consider what a search engine does, it simply tries to guide the searcher to the most helpful websites based on what the searcher is searching for. Essentially, a search engine is a tool to help you save time. With literally billions of webpages to choose from this is no small task. The trick to receiving favourable results, and thus a higher ranking and more clicks, is properly formatted content. As a retailer, publishing the content shoppers are looking for is vital to capitalizing on these free search clicks.

Take a look at the article and remember that Shoptoit can help.

How Much Time Does SEO Really Take – Search Engine Watch

We would like to remind you at this point the that the Shoptoit Enhanced Retail Platform includes a fully managed SEO program, driving traffic for your physical store at affordable rates. Have a look at the Enhanced Listings pages in your account, and feel free to reach out to us at sales@shoptoit.ca with any questions.