According to a recent survey from SEO firm BrightLocal, today’s consumers are expecting a lot more from their local business owners and their online experience.

In fact, while local businesses can also be found via local maps or directory apps, the survey shows that consumers prefer to search businesses and visit their sites via a mobile device.

What does this mean? It means that local businesses with a mobile-optimized website have a clear advantage over their competition.

However, having a mobile-optimized website is not where your efforts should stop – the information displayed is also a crucial factor to your in-store conversion. According to the survey, over 35% of consumers would be deterred from visiting a local business if the address or phone number were not easily accessible on the mobile website.

Want to maximize your chances of securing an in-store visit from a potential consumer? Make sure that your website is optimized for a mobile experience and highlights the top 4 concerns of shoppers when they are looking at a local business website on a mobile device:

  1. Physical Address
  2. Map & Driving Directions
  3. Opening Hours
  4. Phone Number

Find out more about the survey and how you can maximize your business’ mobile potential: http://searchengineland.com/survey-consumers-prefer-mobile-browser-to-apps-for-local-information-220962