To gain insight into the benefits of participating in Google Product Listing Ads for a small retailer, we conducted a month by month comparison of website traffic for one of our merchants.

Pinnacle Stove Sales, a small pellet heater and BBQ retailer in Quesnel, BC was anxious to expand their Canadian customer base. As a retailer in a very specific market, competing with big chain retailers on a limited budget ($15/day), Google PLAs were a great fit.

See the full case study here: http://www.shoptoit.ca/ss/static/en/google_pla_case_study.shtml