A new report of Canadian shoppers has shed light some light on the struggle Canadian retailers are having in keeping up with their U.S. counterparts.
Not surprisingly, 81% of Canadian online shoppers say they rely on search engines to compare prices online. Of the survey respondents who have shopped online internationally, 80% have purchased from an American or another international online retailer because they could not find the products they were looking for in Canada.
62% of respondents say price is the top factor influencing their online purchasing decisions and 59% say they looked outside the country in search of lower prices. Additionally, 37% of respondents say they can find products cheaper on U.S. web sites than on the sites of Canadian retailers – even with customs, taxes and shipping costs included.
Some interesting statistics affecting in-store retailers include:
- Â 61% said theyâ€™d like to see in-store inventory online
- 41% said they should be able to order online for in-store pickup
- 56% said they expect online and store prices to match
Forrester, together with Canada Post and Shop.ca, surveyed via the web 1,103 adult Canadian Internet shoppers in March 2013 in its â€œState of Canadian Online Retail 2013â€ report.