A 2-day online study was conducted by US websiteÂ CouponCabin.com in March 2012. The results collected from over 3,000 US adults concluded that although consumers are getting more comfortable making purchases from their mobile phones, they are primarily using them (in a shopping capacity) to find coupon codes, printable coupons, daily deals, or deals in general.
The fact that couponing culture is finding it’s way to smartphones creates many opportunities for local retailers and only emphasizes the need to create a multichannel shopping strategy that includes mobile. Creating in-store promotions and coupons and pushing them out via web and mobile channels is a sure-fire way to increase foot traffic and sales.
The ShopToIt Local Stores program kickstarts a local store’s mobile and web presence. In 2011, ShopToIt imported over 85,000 retail locations to create a local store directory. Proprietors and store managers can find and “claim” their store, update their listing with relevant information about the store, and create a “check-in offer” at no charge. This free process automatically creates a web and mobile presence for their location/s; and the free check-in offer becomes their first in-store offer which is promoted to the established shopping audience on ShopToIt Mobile and the ShopToIt Shopping Network (incl. Yahoo, AOL, Canoe, and others).
The face of the consumer is changing. Mobile shoppers want to access deals and offers they can redeem on the spot, and making an offer available to them may ultimately determine whether they purchase from your store or not. Â Read full article @ mobilecommercedaily.com.