PRESS RELEASE Source: Shop To It Inc. on October 21, 2011; TIME: 2pm

CALGARY, Friday, October 21 – Today, Shop To It Inc. launched a new local shopping pilot project in their own backyard. This local initiative expands Shop To It’s core business of helping online shoppers, to include useful mobile services for local shoppers.

“Since the beginning, our company mandate has been to help Canadian shoppers. Recognizing how the use of smartphones is impacting how Canadians shop, we saw the opportunity morph our services to address their changing needs,” says Scott Sanderson, Co-Founder.

Indeed, a recent study by Google proves that tech-savvy shoppers are using their smartphones to find specific products and brands, and check for inventory at stores near them. According to the study 78% search store information (location, hours, directions), 69% search product Information (reviews, comparisons, prices), 52% contact a retailer (phoned, emailed), and 48% search offers and discounts (coupons, deals).

“These findings are consistent with the usage of ShopToIt’s mobile app for iPhone,” Sanderson continues. “Our users access ShopToIt Mobile on average of 5x per month and view in excess of 9 pages at a time, clearly supporting the fact that Canadians are consuming local shopping information regularly.”

The company’s iPhone app, available for free download from iTunes, was initially designed to cross-promote ShopToIt.ca’s many existing online listers with physical store locations, to point-of-purchase shoppers. Now with the ShopToIt Local Stores program in place, retailers no longer require a website or check-out to get a listing on the mobile and web applications ensuring that Shop To It helps shoppers and retailers at a truly local level. Shoppers can search for a local store by name, find stores near them that sell products in certain categories, and even refine their search to find stores selling a specific product they are looking for.

The ShopToIt Local Stores pilot program has effectively created a free web and mobile directory listing for over a thousand Calgary retailers. Calgary retailers can find and claim their store listing by visiting www.ShopToIt.ca/locations and then access their account to add pertinent info like store hours, store description, brands, etc., which will incrementally increase their display prominence in the directory, at no charge.

By mid-November, Sanderson expects to have 65,000 Canada-wide retail store locations imported into their web and mobile applications to extend the free service nationally, just in time to help Holiday shoppers.

 

About Shop To It Inc.: ShopToIt.ca is Canada’s largest bilingual shopping engine. Leading online shopping in Canada since 2004, ShopToIt.ca boasts over 10.5 million products from over 550 trusted retailers. Categories span Beauty, Home and Garden, Fashion, Computers, Electronics, Auto, and more.

CONTACT:

Scott Sanderson / Co-Founder & VP Sales and Marketing, Shop To It Inc.
scott@shoptoit.ca
1 (403) 836-6806