Big Boost in Canadian Spending this Black Friday and Cyber Monday

Canadians visited malls and online retailers in droves during Black Friday and Cyber Monday events this year, driving a significant boost in sales for retailers in contrast to earlier predictions that holiday spending could be weak. …more

In the News: Huffington Post Online Shopping in Canada

Shoptoit.ca does a good job of representing many potential categories, showing both their online and brick-and-mortar pricing. …more

In the News: Best Price Comparison Sites in Canada

ShopToIt is one of the oldest and also one of the best price comparison websites in Canada. …more

Shoppers with Smartphones are Changing the Retail Landscape

Analysts talk about the “digital revolution” or “digital transformation” that is changing the retail world, as consumers use smartphones and tablets for everything from product research and price comparison in the store aisles to purchases. …more

Paid Search Drives Offline Sales, Compensation Model Flawed

Paid search and display ads more often drive online activity into brick-and-mortar stores, but those running ecommerce campaigns don’t get the kudos for connecting online to offline sales. …more (pdf)