by christina | Apr 18, 2019 | All Posts, Industry News, Local Marketing
2018 brought with it a range of changes for local businesses to come to grips with. The local search landscape has changed so much in the last year – and with it, so must SEO tactics. SEO means optimizing your digital presence so your business can be found when...
by christina | Apr 2, 2019 | All Posts, Google My Business, Local Marketing, Product Launches
In our ongoing effort to make it fast, easy, and affordable for every small business to get new customers from local search, we have created 3 tiers of our Local Discovery modules – starting at just $20/month. With the importance of local listings...
by christina | Mar 25, 2019 | All Posts, Case Studies, Local Marketing, Local Search: Getting Started
By now you have most likely decided that investing in local search is a worthwhile venture for your business. You realize that with a little effort, you can improve your competitive position and reach more new customers from local search. The next step is deciding how...
by christina | Mar 14, 2019 | All Posts
Do you know the 11 secret ingredients in KFC’s Original Recipe? Of course not – it’s a trade secret. The same can be said for the secret formula Google uses when deciding who to show in local search results. Though Google does not outright tell businesses what...
by christina | Mar 7, 2019 | All Posts, Google My Business, Local Marketing, Tips & Tricks
Do you know the 11 secret ingredients in KFC’s Original Recipe? Of course not – it’s a trade secret. The same can be said for the secret formula Google uses when deciding who to show in local search results. Though Google does not outright tell businesses what...
by christina | Feb 28, 2019 | All Posts, Case Studies, Local Marketing, Tips & Tricks
The Ideal Shoptoit Customer is a Small Business with any of the following characteristics. If one or more of these statements resonate with you, we may be a great match. Wants New Customers Has Competition Busy, Too Much To Do Skeptical with Low Trust Not Overly...
by christina | Feb 20, 2019 | All Posts, Google Ads, Industry News, Local Marketing
Facebook vs. Google: Where Should Small Businesses Invest their precious ad dollars? Facebook and Google both grew at a very rapid pace in 2018, with the bulk of the growth coming from their dealings with small businesses. Facebook recently announced it now has over 7...
by christina | Jan 31, 2019 | All Posts, Google Ads, Google My Business, Local Marketing
When a searcher types a search query into Google, they are delivered to a search engine results page (SERP). This page consists of what Google thinks is the best match for what you the searcher is looking for. As businesses, we often neglect to recognize the...
by christina | Jan 31, 2019 | All Posts, Google Ads, Google My Business, Local Marketing, Local Search: Getting Started, Tips & Tricks
If it’s new customers you want, you have to make it easy for them to find you on Google. It’s that simple. Google states they are now delivering more than 11 billion introductions to local businesses per month. And what’s more, 76% of these introductions result...
by christina | Jan 24, 2019 | All Posts, Google My Business, Industry News, Local Marketing
In the recent past, a Google search with local intent resulted in a list of nearby businesses, with each result directing the searcher to the business’ website. As time goes on, Google is stepping away from this approach – and is instead creating an experience...
